12 Mar 2013 2 Comments
Hans Zijlstra and Annette Leeuwendal
Increased transparency benefits authors and journals
Over the past few months, Elsevier’s Journal Marketing Communications team has been busy behind the scenes, cooking up a range of projects to increase the information we provide to journal authors.
Two of these projects have now reached fruition and were recently launched as pilots. Read on to discover more about Journal Insights and the Article Usage Report and what they might mean for your journal.
Delivering journal insights
With so much competition for good papers, ensuring your journal is on the receiving end of premium submissions can be a challenge.
Equally, authors can struggle to find the best home for their research and we know that a desire for more clarity around journal performance is high on their wish lists.
A new pilot has been developed to help alleviate these problems. Launched in December 2012, the Journal Insights project aims to highlight your journal’s performance while providing the transparency authors seek. Six Elsevier titles are already taking part with plans underway to increase that number over the coming months.
How does it work?
The journal homepage of each participating journal contains a new section, ‘Journal Insights’. Authors clicking on this link arrive at a landing page where they can select data visualizations of three key groups of metrics, developed to aid their decision making.
Metric group one - quality
Authors can choose between graphs displaying the Impact Factor, five-year Impact Factor, Article Influence and Eigenfactor, SNIP and SJR. Each graphic is accompanied by a definition of the metric and relevant supporting data.
Metric group two - speed
Authors can discover the average review speed for the journal over a five-year period. They can also choose to view the online article publication time (also known as production speed), which covers three key steps. These are: from manuscript acceptance to the first appearance of the article online; from manuscript acceptance to the corrected proof online; and from manuscript acceptance to the final appearance online of the fully paginated article.
Metric group three - authors
A detailed world map allows viewers to swiftly identify the geographical distribution of (corresponding) authors who have published in the journal within the past five years.
The journals already taking part in the Journal Insights pilot are:
Data sources for the visualizations include ThomsonReuters (ISI), Scopus, EES and a number of internal Elsevier systems.
Hans Zijlstra, Marketing Project Manager, is leading the Elsevier team behind the project. He explained: “About a year ago, we got together to think about how we could help our authors make a more balanced selection of journals for their papers. Our aim was to provide them with more insight.
“For example, in the case of quality, everyone knows and uses the Impact Factor but there are other metrics that can help to assess the journal’s performance - this initiative makes it easy to view the Eigenfactor, SNIP and SJR with just a click of the mouse.”
The team looked at a number of options for presenting the three groups of metrics but decided that a clean and simple graphical presentation would provide the strongest impact.
Hans explained: “While we were impressed by some of the information other Publishers are providing, it can take some time to work your way through it all. We hope we’ve found a balance between providing comprehensive data and keeping it accessible for a broad audience.”
According to Hans, the advantages of featuring the metrics on your journal homepage are many and include:
- Providing more transparency for authors
- Strengthening your journal’s reputation
- Attracting more high-quality submissions
An added bonus is that the visualizations have been built using mobile device-friendly software. However, as the technology has been developed with both PC and mobile use in mind, it works most effectively in IE9 browsers and above, as well as Firefox or Chrome. If you are using an older version of Internet Explorer, you may not be able to view the full interactive functionality.
The next step will be to gather feedback from the editors and authors involved in the pilot to further improve the visualizations. Hans and his colleagues are already busy exploring the potential of additional developments to enrich the data sets and visualizations.
If the pilot proves successful and the project is expanded, it will be on an opt-in basis. The team has the relevant data available for around 1,500 journals and your Publisher and Marketing Manager will be able to recommend whether the Journal Insights pod should be added to your journal homepage. Your Publisher can also pick and choose which metrics are shown and a variety of combinations are possible.
If you have any thoughts on the project you would like to share you can contact Hans at firstname.lastname@example.org, or simply post your comments below.
Helping authors track their usage
Another pilot underway to support authors was also launched in late 2012. The new, complimentary Article Usage Report allows corresponding authors to assess the immediate impact of their published article. This complements our existing CiteAlert service, which comes into effect once an author’s article has been cited.
How does the Article Usage Report work?
By the end of January 2013, corresponding authors from 50 selected journal titles had received an email containing a link to their personalized dashboard on ScienceDirect’s usage system. There they are able to view how often their articles have been accessed and by which countries. They can also find tools to promote the use of their paper via social media channels.
Annette Leeuwendal, Director of Publishing Projects for Publishing Services, is leading the multi-department Elsevier team behind the Article Usage Report. She explained: “The STM Industry is increasingly looking at usage data as a new way to measure a paper’s success and industry-wide developments of new standards for article metrics are underway. We hope the Article Usage Report project will help to meet our authors’ changing needs.”
The pilot aims to deliver insights into technical performance of the usage system and collect author feedback on usability and purpose.
Feedback so far has been encouraging and includes:
- “Gives inspiration and encouragement as well.”
- “I think it is a fantastic scheme, it really gives you a greater sense of achievement knowing that people are reading your work.”
- “With time the relevance of numbers will be known and even more helpful.”
- “As an academic demonstrating the reach of your work is critical to tenure and performance reviews. This is very nice to include in a tenure and promotion package.”
We aim to roll the pilot out on a journal by journal basis, beginning this summer. If you are keen to see your journal become one of the early adopters of the Article Usage Report, please contact your Publisher.
MARKETING PROJECT MANAGER, JOURNAL MARKETING COMMUNICATIONS
Hans works in the STM Marketing Projects department in Amsterdam. He is responsible for projects focusing on journal and article metrics with the aim of improving our service to authors. He joined Elsevier in 1996 and held various marketing positions before leaving to take on roles in mail order, telecom, finance and sailing. He returned to Elsevier in 2008.
DIRECTOR OF PUBLISHING PROJECTS, PUBLISHING SERVICES
Annette is the newly-appointed Director of Publishing Projects in the Publishing Services department based in Amsterdam. In her previous role as a Project Manager for Marketing Communications, she was responsible for piloting the Article Usage Reports with authors of 50 STM journals. Annette has been involved in various Elsevier programs across Operations and Publishing divisions since 2010. She has a Master’s degree in Geology and an MBA from Henley College of Management.